lead: special brand website, integrated shopping website, booming discount website…… Buying luxury through the Internet has become one of the most popular consumption patterns in the world.. Cartire (Cartier), Deng Xi (Dunhill), Dior (Dior) and other major luxury brands are mentioned
lead: special brand website, integrated shopping website, booming discount website…… Buying luxury through the Internet has become one of the most popular consumption patterns in the world.. Cartire (Cartier), Deng Xi (Dunhill), Dior (Dior) and other major luxury brands are providing online sales channels, the rich features of the luxury brand online purchase has aroused great interest.
Armani watches online luxury rely on the website of the shop popular global (figure, in the French store Dior, the most successful is a virtual shop online. This store opened, quickly became one of the important growth point of Dior sales in france. Network buyers Ding said: "one of the charms of this virtual store is that you stay at home can themselves will be included in the ‘Gaucho series handbag waiting list."
in fact, as with Dior, many brands have their own online stores,IWC Watches, and provide some special services. "In Longchamp (Longchamp) website,luxuryonstore.com, the customer can customize a special color fringes of classical folding dumplings, this package only in the sales website, in brand stores is invisible to the. And in some of the men’s websites such as George · Armani (GiorgioArmani), the network customization business also gradually expanded." Ding Rui said.
compared with the general website, this kind of fashion shopping site pay more attention to design and creative. For example, the UK online store 20ltd, its biggest difference is that at any moment only 20 different limited edition goods in the sale, and every kind of goods in other places can not buy.
< p > Shanghai Rui Lian clothing company deputy general manager Shi Lei told reporters: "luxury brands hope by selling online for people to provide a kind of brand-new consumer experience, such as regular network to send brochures, broadcast from time to time the mobile phone deals, these special services so that consumers feel convenient luxury store cannot be obtained. For example, we launched the Enjoyoung brand online store, not only a theme of the sale area,
www.jppiedo.com, but also to develop the virtual room 3D effect, our network is also actively preparing for the network."
international luxury brand online store sales areas involves a wide range, including jewelry, watches, cosmetics and first-line brand when Ji Shizhuang, etc.. No >